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Title: Effortless Elegance: A Basic Overview of the Trade Theme by ThemeTrust
Welcome back to another entry in our Page Builders & Themes blog series! Today, we're tackling the Trade Theme by ThemeTrust, a flexible and business-focused WordPress theme designed for ease of use. No matter the project—whether it's launching a startup site, refreshing an online presence, or handling a client request—a theme that blends function and design flexibility can significantly ease the process.
This theme leverages Page Builder from SiteOrigin, offering a drag-and-drop experience that enables users to craft professional-looking sites without diving into code. With built-in integrations like Slider Revolution, WooCommerce support, and WPML compatibility, this theme provides a well-rounded toolkit for business websites, creative portfolios, and eCommerce stores.
If WordPress themes that streamline website creation while maintaining customization options are your speed, you're in the right place. Let's examine what Trade has under the hood and whether it fits your next project.
Theme Overview
What is the Trade Theme?
Trade by ThemeTrust is a versatile multi-niche business theme designed for WordPress. With an emphasis on simplicity and efficiency, this theme is ideal for individuals and businesses looking to create a professional online presence without the hassle of complicated setups. Building on this ease of setup, Trade ensures that users can swiftly go from installation to customization without unnecessary complexity. Leveraging the power of Page Builder from SiteOrigin, the theme allows users to produce engaging websites tailored to their unique needs.
Features and Functionalities
Trade comes packed with an array of powerful features that highlight its multifaceted capabilities.
- Pre-built layouts and designs: Trade includes a variety of professionally crafted layouts, enabling users to deploy polished designs with minimal effort.
- Slider Revolution: As a bonus inclusion, this WordPress plugin enables the creation of stunning and interactive slideshows, elevating visual storytelling on the site.
- Responsive design: With a flexible layout, Trade adapts beautifully across devices, ensuring a seamless user experience.
Additional functionalities include:
- Google Maps for location display.
- Customizable colors.
- Fonts via an intuitive typography customizer.
- Seamless WooCommerce compatibility simplifies setting up an online store, making product management intuitive.
Design Customization Options
Pre-built layouts and designs
This theme truly shines with its extensive collection of pre-built layouts and designs. With an emphasis on user-friendly adaptability, these layouts cater to a wide range of business needs, from corporate sites to creative portfolios. The collection of base pages consists of 15 templates and includes six core home pages, three about pages, three service pages, two contact pages, and a pricing table page. Additionally, there are more page templates for blog and portfolio layouts.
One thing for sure is whether you're creating a business site or blog, the theme provides numerous options that help streamline the building process. Moreover, using the one-click demo import feature, users can quickly set up their websites like in the demo(s), including all images and necessary elements. Speaking of demos, users can freely view all the templates before purchasing the theme by visiting the website and clicking the 'Live Demo' call to action. You should check it out.
Customization of colors and fonts
Customizing colors and fonts is a breeze with the Trade Theme. Users can choose from an array of unique colors for various elements, allowing them to create a brand-specific look effortlessly. Additionally, the built-in typography customizer offers a selection of Google Fonts, enabling users to select typography that reflects their project style and tone. This continuity of brand feature is perfect for a business looking for a quick way to stand out in a competitive market.
Parallax backgrounds and video backgrounds
Trade takes visual engagement seriously by allowing the integration of both parallax and video backgrounds. The parallax effect on the 'Construction' home page template doesn't just look good—it's strategically brilliant, guiding users' eyes toward the 'Let's Talk' call to action. By adding depth to various block sections, these elements create a dynamic user experience that's not just seen but felt. This illusory effect enhances the aesthetic appeal and subtly guides user engagement, ensuring visitors focus on key content areas.
Alternatively, video backgrounds like the one for the 'Restaurant' home page template can immerse visitors in an atmosphere that feels alive and captivating. Imagine visitors being drawn into a visual story as soon as they land on your page—compelling them to explore further.
This harmonious blend of design options ensures that users can craft a sleek, modern website that resonates with their audience.
Did you know? ThemeTrust doesn't just focus on themes—they also develop plugins.
One of their notable offerings is Proven, a social proof plugin designed to display recent sales and sign-up notifications from platforms like WooCommerce, Shopify, and Mailchimp. Displaying this real-time customer activity helps businesses build trust and encourage conversions with Proven. While the ThemeTrust team is known for its collection of premium WordPress themes, their plugins provide additional tools for website owners looking to enhance engagement and credibility.
Functionalities and Integrations
Slider Revolution integration
Another standout feature of this adaptable WordPress theme is its seamless integration with the Slider Revolution plugin. To preview these elements, you can see sliders in action in the hero sections of some of the home page templates.
Beyond the pre-designed templates featuring sliders, users can create custom slideshows using Slider Revolution. This tool's added flexibility allows for highly interpretive presentations, ensuring websites can showcase their content uniquely and with a compelling concept. Further, the simplified interface enables even those without technical skills to craft stunning visual displays.
Whether showcasing products, services, or portfolios, Slider Revolution can elevate the overall aesthetic of any undertaking, making it an excellent feature for a modern website.
To the wise, while practical, exercise caution when deploying a slider element, as they can become weighty and pose other issues if not properly optimized.
Page Builder from Site Origin
The Trade Theme centers around the popular Page Builder from SiteOrigin, an open-source tool designed for easy drag-and-drop functionality. This decision means users can customize their website's layout without meddling with complex coding.
A happy, nontechnical client shared how they transformed their contact page's structure to include Google Maps in the footer, allowing for a more informative user experience.
WooCommerce compatibility
Trade's integrated WooCommerce support streamlines the setup process, making it easy for individuals to launch an e-commerce store. Users can establish an online store with various layouts tailored for product display. By providing customizable storefront options, Trade facilitates the alignment of eCommerce design with branding goals, creating a seamless shopping experience. This feature helps users focus on managing transactions smoothly without some of the additional technical stresses associated with online shop development.
WPML readiness
Furthermore, the theme is WPML-ready, ensuring that creating multilingual sites is straightforward. This flexibility allows businesses to reach broader audiences and connect with customers in different regions. Ultimately, the functionalities and integrations within the Trade cater to a diverse range of user needs, combining ease of use with professional-grade results.
Creating Engaging Content
Portfolios and pricing
When attempting to showcase work and services, the Trade Theme excels with its versatile portfolio and beautifully designed pricing tables. Users can choose from multiple styles, including masonry and grid layouts, ensuring their projects stand out.
For example, we collaborated with a freelance photographer to restructure their portfolio, organizing their work into categorized mixed grids with links to individual projects. This transformation made it easier for prospective clients to explore specific topical verticals rather than navigating the previously mixed single-scroll collection. The client informed us that by presenting works in a structured way, he attracted new customers who could quickly identify distinct verticals of interest.
Beyond portfolio layouts, this theme also includes pre-styled pricing tables, giving businesses a structured way to present their service packages professionally. Custom colors can be applied to these tables, fostering alignment with brand aesthetics and helping to guide potential clients through their options. For a quick sample, you can view the 'Pricing Table' page layout on the live demo site by hitting the link in the 'Pages' header menu.
Blog layouts and page options
The Trade Theme also offers a robust selection of blog layouts. Users can select from traditional, masonry, or grid styles, ensuring content gets structured to their visual satisfaction.
I've always had a soft spot for masonry layouts when building blogs. I like having the featured image, title, and snippet separated—not just for SEO benefits but also for the clean, structured aesthetic. It gives me that classic New York Times feel. This structured approach to content presentation ensures readability while maintaining a professional look that suits various website styles. That said, the 'Blog Metro' layout is surprisingly impressive. It maintains an upscale look with the post title and date displayed over the featured image, though it omits the snippet. It's worth the gander.
You should also take a moment to review the diverse page options. They facilitate the structuring of individual posts and projects with unique features.
Contact forms and Google Maps integration
To enhance communication, Trade comes fully compatible with WPForms, making it easy to create custom contact forms. This plugin is one of the most accessible intake form builders for WordPress. It offers a seamless drag-and-drop experience that makes creating forms nearly effortless.
Additionally, the integration of Google Maps allows users to include their location directly on the site, providing potential clients easy access to directions. These features collectively create a user-friendly atmosphere, ensuring that visitors have multiple ways to interact, inquire, and engage with the content.
Building an effective online store starts with the right theme. Trade by ThemeTrust offers a clean, modern design that enhances usability and simplifies product showcasing.
User Experience Enhancement
Responsive and snappy design
The minimalist design of the Trade Theme contributes to its performance. The small footprint and responsive layout of templates ensure that websites load quickly and look stunning on any device. This lightweight approach is especially valuable in today's mobile-centric world, where users expect seamless browsing across various screen sizes.
Mega menus and multiple header layouts
This WordPress theme also excels in navigation through its mega menu feature. For those websites with numerous pages, this functionality allows for an organized and visually appealing way to present various links. Users can easily add icons and customize their menus, making scores of information accessible. Coupled with multiple header layouts, the Trade Theme provides ample options for the design-minded to create a personalized experience. I like the split header layout. The structure reminds me of Oxygen Builder for those familiar with it.
Widget areas customization
Moreover, Trade offers unlimited widget area customization. Users can create custom widget areas assigned to footers or sidebars on individual pages, fostering tailored content displays. This flexibility ensures that key information, promotions, or social media feeds are prominently featured, enhancing user engagement. The ability to control these elements means each website can deliver unique value to its visitors, helping businesses to connect more effectively with their audiences.
Support and Updates
1-year support and updates
An additional core aspect of the Trade Theme is its dedicated support and continuity services, available for a year after purchase. That means users can have peace of mind knowing the theme will continue to update alongside their WordPress installation. Regular updates constantly refine usability and safeguard compatibility with the latest WordPress enhancements, ensuring the long-term viability of your site. Along with these continuous improvements in security and performance, customers can also expect the introduction of new features.
Support is equally important. For the basics, users can access a knowledge base spanning the theme 'Installation' to 'Social Sharing' options. With that in mind, should any issues arise, subscribers gain access to a dedicated forum and support team trained to help troubleshoot problems efficiently. This support system proves invaluable, especially for those who may be less tech-savvy or new to website building.
The one-click demo import feature
Another noteworthy aspect of this WordPress theme is its one-click demo import feature. This functionality helps users set up their websites quickly by importing stunning pre-built layouts with a single click. Depending on the website build's complexity, template deployment could amount to considerable monetary savings.
Beyond streamlining the setup process, the one-click demo import minimizes development time, freeing users to refine their branding and content without the hassle of manual configuration.
These support and update features make the Trade an excellent choice for anyone looking to establish a modern and professional online presence without the burden of technical hassles.
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